A new brand to discover: Boax

BOAX: THE NEW SNEAKER BRAND TO DISCOVER AT GERMAINE COLLARD

The season is shaping up to be a bold one with the arrival of a new sneaker brand that's sure to turn heads: Boax. At the crossroads of contemporary design and technical know-how, these sneakers are establishing themselves as the new essentials of the urban wardrobe. Minimalist, sophisticated and resolutely modern, they breathe assertive allure into every silhouette.

PURE DESIGN, A DISTINCTIVE SIGNATURE

Boax rhymes aesthetics with innovation, offering sneakers with clean lines punctuated by sharp details. Textures play on contrasts: smooth or suede leather, metallic finishes or monochrome tones, each model displays a strong, assertive identity. Worn with minimalist tailoring or a more streetwear silhouette, these sneakers instantly elevate the look with understated yet impactful elegance.

QUALITY AT THE SERVICE OF STYLE

Thought to combine allure and technicality, Boax sneakers aren't just stylish: they're also built to last. Carefully selected materials, soles designed for cushioning, impeccable finishing... every detail is the result of precise, exacting craftsmanship. An approach that appeals to those who see their sneakers as a true extension of their style.

HOW TO WEAR BOAX SNEAKERS THIS SEASON?

Polyvalent by nature, these sneakers adapt to every mood. With straight jeans and an oversized shirt for an effortless chic look, with a revisited suit for an assertive androgynous touch, or with second-skin leggings and an oversized trench for a dynamic, urban silhouette. The possibilities are endless.

AVAILABLE AT GERMAINE COLLARD

This season, Boax sneakers make a grand entrance at Germaine Collard. A sharp choice for those seeking a modern, racy alternative to footwear wardrobe classics. Discover it now in store and online!